Abstract

Most business organizations are now seeking methods, means, and strategies that can contribute to their transition toward investing in green entrepreneurship. This can help these organizations achieve and support their well-being and sustainability, particularly with regard to green entrepreneurship as a strategic asset with an impact on this. Interest in green entrepreneurship has increased significantly to address the shortage of natural resources and wealth, on the one hand, and human investment, which can bring about a significant shift in indicators of sustainable well-being, on the other. With their skills and strategies, and their desire to work to enhance well-being indicators, business organizations require the use and retention of highly skilled human resources, distinguished by their expertise in green entrepreneurship. Hence, this research aims to shed light on an important and vital topic: green entrepreneurship strategies in private educational institutions, and the means to develop and invest in them. It aims to arrive at a perspective that focuses on their concept and importance in fulfilling the requirements of promoting sustainable well-being in educational institutions, by studying the relationships between their components and their impact on raising the level of sustainable well-being indicators. This was implemented by randomly selecting a sample of (43) individuals from private universities in Najaf Governorate. The model was tested using structural relationship modeling (SEM) using the LISREL 8.8 program, and hypotheses were tested using linear regression using SPSS V.18. A set of conclusions was reached, the most important of which are: Investing in green entrepreneurship strategies contributes effectively to enhancing the sustainable well-being of educational institutions and raising their indicators. There is a weakness in innovation and creativity among human resources. In light of the conclusions reached, some recommendations were put forward.