Document Type : Research Paper
Abstract
The aim of the current study is to demonstrate the impact that strategic capabilities can have in achieving the requirements of creative performance for employees. The research relied on the independent variable “strategic capabilities” with its four dimensions represented by (marketing, technological, administrative, creative), while the dependent variable was “creative performance” with its three dimensions represented by (generating ideas, promoting ideas, and implementing ideas). The research relied on the descriptive analytical approach, and included answering the questions related to the research problem by testing a number of main and sub-hypotheses regarding the relationship of correlation and influence. A questionnaire form was designed to collect the necessary data, and a deliberate sample of (80) observations was selected, represented by administrative leaders and administrative officials in the Iraqi General Insurance Company. The statistical program (SPSS.V.26), (Excel 2013), and (Smartpls V.4) were used to extract the results. This research reached a set of conclusions regarding strategic capabilities, the most prominent of which is that they have a continuous and effective positive impact that occurs due to their dimensions in achieving the creative performance of employees, which was represented by the validity of the research hypotheses and the validity of the hypothetical model with the existence of a link and influence of strategic capabilities in the creative performance of employees. The researchers concluded with a set of recommendations, the most important of which is forming a work team that includes employees who enjoy a high level of capabilities to support the competitive process in the market through their contribution to providing new and creative ideas that Contribute to the company achieving its goals and achieving an excellent market position.
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