Document Type : Research Paper
Abstract
The current research aims to measure the impact and role of innovative marketing with its five dimensions and elements, which are (product innovation, price innovation, innovation in promotion, innovation in distribution) in enhancing the quality of products, and the quality of products was measured in several dimensions, namely (appearance, performance, Special features, conformity, reliability, durability), and the research stems from a problem expressed by a number of intellectual and applied questions. The researchers relied on the questionnaire as a tool for collecting the necessary data. The study included two main hypotheses, from which four sub-hypotheses emerged. It was subjected to statistical analysis, and the research reached a set of conclusions, the most important of which is the existence of a strong correlation and impact between innovative marketing in its dimensions and the quality of products in its dimensions.
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