Abstract

This research explores the role of marketing in enhancing women's sports in Iraq, highlighting its impact on improving awareness and participation in this field. By analyzing marketing and gender theories, as well as studying the Iraqi cultural context, the study provides a deep understanding of the challenges and opportunities in marketing women's sports.
The research reveals the importance of developing marketing strategies that align with the cultural and social values of Iraq, emphasizing the need to focus on community engagement and promoting female role models in sports. It also addresses the pivotal role of both the government and the private sector in supporting and promoting women's sports, underscoring the necessity of collaboration between these parties for progress.
Utilizing mixed methodologies that combine surveys and interviews, the study analyzes perceptions and strategies related to the marketing of women's sports in Iraq. It highlights how digital tools like social media and online platforms can be used to enhance the status of women's sports.
In conclusion, the research offers recommendations including the development of innovative marketing strategies tailored to the Iraqi environment, encouraging investment in infrastructure and resources, and implementing educational programs to shift attitudes towards women's participation in sports. This research provides a valuable contribution to the field of women's sports marketing, with a focus on the cultural and social context of Iraq.