Abstract

This research explores the significant role of strategic partnerships in enhancing sports marketing in Iraq. The study highlights the importance of sports marketing in achieving economic growth and social development. It focuses on the challenges facing sports in Iraq, such as political and economic instability, a lack of expertise in sports marketing, and limited infrastructure. The research considers strategic partnerships as a vital means to improve this sector by examining the current state of sports marketing and proposing strategies to address challenges and effectively utilize these partnerships.
Recommendations include enhancing political and economic stability, developing local expertise, improving sports infrastructure, and focusing on digital marketing and sports technology investment. This research aims to provide a pathway for the development of the sports sector in Iraq by maximizing the benefits of strategic partnerships to achieve sustainable growth, increased international presence, and the promotion of sports culture.