Abstract

This research explores the transformative role of technology in sports management, covering various aspects such as performance enhancement, fan experience, e-sports, marketing, health, event management, training, and sustainability. Key highlights include the use of data analytics and wearable technology to improve athlete performance, with a focus on real-time feedback and injury prevention.
The study also delves into the impact of technology on enhancing the in-stadium experience for fans through high-density Wi-Fi and app-based services, alongside the growing integration of e-sports into traditional sports frameworks. Additionally, it examines how digital platforms are revolutionizing marketing strategies and commercial partnerships in sports. The research further investigates the role of technology in health and injury prevention, utilizing advanced diagnostics and predictive analytics. The importance of technology in event management is also emphasized, particularly in aspects like ticketing, planning, and security. Training and development benefit from the adoption of virtual and augmented reality and AI-driven personalized programs. Lastly, the study addresses the use of green technologies in sports facilities, highlighting the importance of sustainability and efficient resource management. This comprehensive analysis underscores technology's pivotal role in reshaping sports management.