Abstract

This research explores "Sports Marketing in Iraq: Challenges and Growth Potential," providing a comprehensive overview of the current state of sports in Iraq, the marketing strategies employed, the challenges faced, and the potential for growth. The study underscores football as Iraq's most popular sport, with an enthusiastic following, alongside emerging interests in basketball and other sports. Despite passionate support, the sports industry struggles with political and economic instability, limited infrastructure.
The research identifies traditional marketing methods, like event promotions and merchandise sales, and highlights the growing significance of digital and social media marketing in engaging younger demographics. Sponsorships and partnerships also emerge as vital strategies, although hindered by the prevailing instability.
Challenges such as aging sports facilities, bureaucratic hurdles, and limited government support are major impediments to growth. However, the study points out significant potential in diversifying sports offerings, tapping into youth and female audiences, and leveraging technology in marketing strategies.