Abstract

This research explores the dynamic realm of online marketing for sports events in Iraq, focusing on the unique challenges and opportunities presented by the country's socio-economic and cultural context. It offers an in-depth look at the global evolution of digital marketing, comparing it with the burgeoning online marketing landscape in Iraq. The study highlights the historical development of sports in Iraq, detailing how political and social changes have influenced sports culture and infrastructure.
Key opportunities in digital platform growth and their impact on sports, such as the expansion of digital media and its effects on sports consumption and fan engagement, are analyzed. The research emphasizes targeted advertising, sponsorship, brand partnerships, and innovative digital strategies in sports marketing, including the potential of VR and AR technologies.
The paper also delves into the demographics and interests of the target audience, examining age groups, gender dynamics, geographic distribution, online behavior, and economic profiles. This analysis provides a foundation for developing targeted online marketing strategies.
Challenges in the Iraqi context, such as technological limitations, cultural and social considerations, and local regulations, are thoroughly explored. The paper presents case studies demonstrating successful sports marketing initiatives in Iraq, offering insights into adaptability, fan engagement, and digital platform utilization.