Abstract

This research examines the role of technology in modernizing sports management in Iraq, focusing on opportunities, challenges, and comparative analyses with other regions. It highlights the varied integration of technologies like Management Information Systems (MIS), Artificial Intelligence (AI), and wearable tech, which are transforming sports globally. In Iraq, these technologies are in the nascent stages compared to advanced adoptions in countries like the USA and Europe. The study emphasizes how technology can enhance sports management in Iraq, offering improved performance, fan engagement, and operational efficiency.
However, the adoption of technology in Iraq's sports sector faces challenges, including infrastructural limitations, economic constraints, educational gaps, and cultural resistance. A comparative analysis reveals that while developed countries lead in technology adoption, emerging markets are rapidly catching up, adapting to their specific needs and constraints.
The study concludes that, as for Iraq, embracing technological advancements could lead to significant improvements in sports management, aligning with global standards. Recommendations include investing in infrastructure, enhancing training and education, developing supportive policies, and engaging the community. Future research directions suggest focusing on the long-term impacts of technology integration in sports, comparative studies with other regions, and monitoring emerging technological innovations.