Abstract

The study focuses on analyzing visual perception and its aesthetic effects in the works of artist Ammar Salem, who is considered one of the most prominent contemporary artists in the field of visual arts. The study examines how the artist was able to employ visual elements such as color, lines, omposition, and texture to create innovative artworks that carry aesthetic and intellectual dimensions.  The study also reviews the artist's approach to expressing social and cultural issues through a symbolic visual language, combining local heritage with modernity in a style that captivates the audience and provokes contemplation. The spotlight is on the artist's techniques in using light and shadow, as well as visual balance, which adds a dynamic character to his works. The study results revealed the integration between heritage and modernity, as Ammar Salem's works clearly showcased a harmony between traditional symbols and modern methods, reflecting his cultural identity,Regarding the psychological impact of colors, the artist relied on using colors in a way that reflects various emotions such as sadness, joy, or contemplation, significantly influencing the audience's experiencThe key conclusions were,Ammar Salem's works demonstrate that visual perception is not merely an aesthetic tool but a powerful means of expressing ideas and emotions. The success of an artwork depends on balancing different visual elements, which the artist excelled at,The recommendations included enhancing studies on the impact of visual perception in contemporary art and organizing exhibitions that highlight the works of local artists like Ammar Salem to promote cultural identity.