Abstract

AI plays a pivotal role in developing human creativity in marketing by enabling marketing teams to leverage data more effectively, which contributes to improving strategies and customizing advertising campaigns in a more accurate way. AI provides the tools needed to analyze customer data quickly and accurately, which helps in creating new marketing ideas based on deep insights, rather than relying solely on intuition or traditional expertise. Moreover, AI can contribute to automating routine tasks such as collecting and analyzing data, allowing human teams to focus on creative and strategic aspects.
  The future prospects for AI applications in creative marketing are to expand the use of this technology to generate almost entirely innovative content, such as designing advertising campaigns, creating creative texts, and generating videos and images based on certain criteria. With the continuous improvement of AI capabilities in the field of machine learning and deep learning, it can be expected that AI will become more capable of simulating and stimulating human creativity, opening up new horizons for designing innovative and unique marketing experiences.
  In the future, AI is expected to work more interactively with humans in work environments, where it can become the ideal partner in the creativity process, not only by automating simple tasks but also in developing new, unconventional ideas, which contributes to enhancing innovation.
  Finally, the well-known applications of AI in marketing continue to develop rapidly, and AI is expected to contribute to accelerating the pace of creativity, allowing companies to interact more effectively with their customers and provide innovative and sustainable marketing solutions in the future.