Abstract
The research sought to clarify the role of artificial intelligence marketing to achieve marketing excellence from the point of view of a sample of users of digital platforms in the city of Mosul, as the research dealt with the subject of artificial intelligence marketing as an independent variable, which is one of the vital topics, as well as studying the dimensions of marketing excellence as an approved variable as it is based on the concept of enhancing marketing performance, which leads to the uniqueness of the products offered by the organization compared to its competitors, and the research problem was embodied in a major question: Does AI marketing have an impact on achieving marketing excellence? The research adopted the descriptive analytical approach and used the questionnaire form as a tool to collect data from the research sample, and statistical programming (SPSS) was used to analyze the data, the research reached a set of conclusions, the most prominent of which is the existence of a relationship and a significant impact of artificial intelligence marketing in achieving marketing excellence.
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