Document Type : Research Paper
Abstract
Artificial Intelligence (AI) is a pivotal development in enhancing social communication strategies and increasing marketing efficiency for companies. Through effective and accurate big data analysis, AI can provide deep insights into customer preferences and behaviors, allowing for more precise customization of content and advertising campaigns to meet individual needs. Additionally, AI enhances customer interaction efficiency through the use of robots and virtual assistants, improving the quality of services provided and the speed of response to inquiries.
In the context of marketing, AI is used to enhance behavioral and predictive analysis, where it can predict current and future market trends and identify emerging marketing opportunities based on in-depth data analysis. It also effectively contributes to increasing the return on investment by improving the effectiveness of advertising campaigns and marketing tactics. Furthermore, AI is a vital tool in managing brand reputation, as it tracks and analyzes brand-related discussions on social platforms and provides thoughtful responses to comments and questions promptly and appropriately.
The research concludes that integrating AI into social communication and marketing strategies for companies contributes to enhancing competitiveness, improving efficiency, deepening customer interaction, as well as boosting brand awareness and increasing sales and conversions.
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