Document Type : Research Paper
Abstract
The current research aims to explain the relationship between environmentally friendly innovation and environmental sustainability, as the research assumes that environmentally friendly innovation contributes to achieving environmental sustainability. For the purpose of testing the research hypotheses, the researchers distributed (300) questionnaires to workers at Sports equipment companies, and (295) questionnaires were received. The valid ones for analysis were (275) questionnaires, and the advanced statistical program SmartPLS was used. The research reached a set of conclusions, the most important of which is that environmentally friendly innovation has a moral impact on achieving environmental sustainability. The research presented a set of recommendations, the most important of which is for bodies, institutions and all stakeholders to push towards encouraging innovation. Environmentally friendly for the sake of progress in achieving environmental sustainability.
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