Document Type : Research Paper
Abstract
The research aims to determine the role of marketing intelligence dimensions represented by (customer intelligence, market intelligence, competitor intelligence, product intelligence, supplier intelligence) in improving products represented by (superiority, satisfaction, simplicity, ability to examine and test), and the statistical program (( SPSS for the purpose of analyzing data related to the researched field, and showing the correlation and influence relationships between the variables, through several descriptive and analytical statistical methods, by distributing (96) questionnaires to a random sample of workers in the Green Fields Co. for Frankincense Production Ltd. in Salah al-Din Governorate, and it was retrieved ( 83) a valid form for statistical analysis, In the light of the statistical results, a number of conclusions were reached, the most prominent of which was the existence of a positive correlation and influence between marketing intelligence and product improvement. And a set of proposals that serve the research and achieve the greatest benefit from it.
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