Abstract

Since the technical foundations of advertising design are closely related to the psychological and psychological foundations that the designer seeks to achieve through the means of communication using outdoor advertising, and the most important of these elements is the element of innovative thinking and color, which is the focus of this research, and since the study of the relationship of this to the content of the advertising message and its components in road advertising Awareness and the extent of its impact in order to achieve the objectives of advertising. It also addressed the definition of the research and related studies, and the research problem that showed the importance and necessity of identifying and deducing the influence factors of employing innovative thinking and color and its impact on the persuasive advertising strings to achieve the objectives. The research concludes with results and recommendations to prove the research hypotheses. The research included four Chapters